I know I have been MIA for a little bit, but it is because I have been hard at work scaling up my eCom stores as the 4th quarter of the year is going to boost eCom sales 2-3x. So I am prepping now so that I am able to scale up exponentially once the holiday rush comes.
As you can see from the screenshots above, I have been able to generate around $16K so far in September from 3 of my eCom stores on Shopify. That is just above $550 per day in revenue. Of course, after ad spend and cost of product sourcing, my profit is around half of that. My goal is to be making $1000+ per day in profit by November so that means I still have a lot of work to do.
However, I would like to share with you some tips you can start using immediately to boost your eCom sales and prep for the big holiday sales rush.
Finding Winning Products/Designs
I sell a combination of custom apparel (shirts, mugs, necklaces, etc.) and dropshipped merchandise from AliExpress. Now, do not make this process more difficult than it needs to be.
For shirt designs, I simply look up popular quotes or phrases on Pinterest related to my niche. I then modify the quote a bit and make a design based on it. For example, if you want to create an elephant shirt, simply go on Pinterest and search Elephant + quote. Find a good quote, modify it a bit (I do not use exact quotes as the legality can be tricky), and create a design. I do designs myself, but you can also get them done for cheap with someone on Fiverr, Upwork, or a website like 99designs.
For dropshipped merchandise, just go to http://watchcount.com/ and search your niche. Find what products your niche is buying and then find similar items on AliExpress. It is that simple. Again, do not make it more complicated than it needs to be.
Creating The Ad
This is an area where a lot of people get caught up in. However, this is probably the easiest part of running an eCom campaign. All you need to do is create a 1200×1200 picture of JUST your product. There is no need for fancy borders, big flashy signs, or extravagant templates. Literally all you need is a picture of the product.
Always keep this following idea in mind. As long as you get the right product in front of the right audience, you can make sales. With this in mind, the most important thing for your audience to see IS THE PRODUCT. Nothing else. This is exactly how I create my ads, and it is the only type of picture I use. I plan on implementing videos soon as well, and I will give you advice on that later on.
Running The Ads
I am not going to give you a full in depth breakdown of running ad campaigns, but here are the key points you need to know about my system.
- In social niches with big active communities, I start off with PPE ads. Always remember that things can vary greatly between niches, but this is what I do. I am mostly in the animal/pet niches and I have found that the following targeting options are almost always effective:
- Community interests: Interests such as I love dogs, dog lovers, dogs are awesome, etc.
- Gender: Female
- Age: 25-65+
- Platform: Mobile
- Placement: Newsfeed
- Do not run on audience network, Instagram, or right hand side
- I’d like to emphasize that these are just what I start off with as they are the most consistent performers. However, once you find a winning product, you can expand these targeting options.
- Once you reach 100+ sales with a single product, create a lookalike audience from the purchasers. This will allow you to scale up with the niche and use the lookalike audience in combination with more broad interests. So instead of targeting just community interests, you can target a very general interest such as “Dogs.” If done properly, you will have a highly targeted audience that is much bigger than your original
- Also, once you reach 100+ sales with a single product, set up a website conversion campaign pointed towards the same ad. My highest ROI is always when I use a website conversion campaign from a matured pixel (100+ sales). Do this in combination with a lookalike audience and you will be golden.
- Retarget like crazy using different angles. Use carousel ads, single image ads, and dynamic product ads. Use free shipping discounts, 10% off discounts, and any other angle you can think of. Your custom audiences are your best friends, and you cannot let them go to waste.
Throughout the rest of the year, I will be giving you more and more tips so you can crush your eCommerce sales so be on the lookout for my emails and posts on this blog. I will also be diving into my CPA marketing business and show you what I have been doing there as well.